Why Revolut Isn’t Just a Fintech—It’s a Movement
How you can build the same.
If there's one fintech company I'd jump at the chance to work for as a product marketing manager, it's Revolut.
Not because of their soon-to-be-finished fancy London office, and not even because of their eye-watering $45 billion valuation.
But because of what they stand for: solving real-world problems with clarity, speed, and unapologetic focus.
I was chatting with an Account Executive within the organization recently, and something he said stuck with me:
“Revolut solves real world problems.”
As a PMM, that single sentence has to be the most important factor in building a great product.
This prompted me to look deeper into why Revolut resonates so strongly—not just with me, but with over 50 million users globally. So I decided to look through with my product marketing lens.
What's Really Behind the Growth?
It’s easy to attribute Revolut’s rise to clever branding or tech-powered innovation. But that would be missing the point. When you dig deeper, what Revolut is actually selling isn't just a digital card or an all-in-one finance app.
They’re selling:
Ease – No paperwork. No queues. No confusing processes.
Cost savings – Exchange rates without markup. Zero hidden fees. Transparent pricing.
Speed – Instant notifications. Instant transfers. Instant access.
These aren’t just features—they tap into core psychological desires: simplicity, fairness, and instant gratification.
In a world where banks made things harder than they needed to be, Revolut said, “Here’s a better way.”
And that better way became their unique value proposition.
A Founder with a Frustration
In a 2015 Finnovate Europe pitch, Nikolay Storonsky, Revolut's founder, didn’t open with mission statements or vague market trends. He started with a pain point: how expensive and slow it was to use your bank abroad.
He wasn't trying to "disrupt the banking industry" just for the sake of it. He wanted to remove the unnecessary friction that people—real people—experienced every day with money.
That’s the DNA of Revolut.
The Value Isn’t in the Product—It’s in the POV
What separates Revolut from the thousands of fintech apps that have come and gone is not just innovation.
It’s positioning.
Positioning your product differently is one of the heavy factors of a successful business.
Revolut chose to stand against traditional banks.
Against waiting 3-5 business days.
Against hidden fees.
Against being treated like a number.
Instead, Revolut stood for speed, simplicity, and user-first finance.
That’s not just marketing. That’s worldview.
Lessons for Founders/Product Marketers
As founders or product marketers, we often get caught up in features chasing and benefits strategist. But the magic happens when we align the product with a clear, emotional point of view—when we solve human problems, not just technical ones.
So, when you're thinking about how to position your product, ask:
What is the unfairness my audience feels every day?
What does our product help them escape from?
What belief do we hold that they’d shout from the rooftops?
For Revolut, that belief was simple:
“You shouldn’t be punished for how or where you spend your money.”
That’s the kind of clarity that doesn’t just build a product.
It builds a movement.
Have you heard about Revolut?
If yes, or no, what is your thought about their strategy?